Are you ready to take your business to the next level? Get your business to reach a younger audience and make your brand stand out on tiktok.
TikTok – it is the new trend among other social media platforms in today’s digital online world with more than billions of downloads on the App Store and Play Store with more than 100 billion active users.
Make your business shine on TikTok and reach new heights by knowing all the strategies used by your competitors using TikTok Viewer to know the difference you can make in your strategies.
You have come across posts, stories, live videos, and reels by brands that engage with their audiences and customers. And it is no different; we can see literally everyone on instagram, from influencers to politicians and normal people.
So don’t give it a second thought to try your business on tiktok.
Here are Types of Content for You to Get Started
Create Your Own Content
You need not worry even if your brand is not well known. You can still use your TikTok account effectively. All it needs is to plan good, engaging content.
You don’t need a digital camera or microphone to create videos; your mobile phone is all enough, which shows your authenticity, too. Practice the same with your brand and content, too. By being genuine in your content, users will feel connected to you.
As the demographic of TikTok is mostly younger people, they show more interest in humorous and funny content. So, create content that makes them engaging and curious about your brand.
Remember, tiktok doesn’t need the luxurious and perfect aesthetic video to please people. It is a place for distraction, fun, and entertainment, even if it is for business purposes.
Share User-Generated Content
While TikTok is all casual, fun, and full of entertainment, it craves some real thought and creativity to create content that is short and sweet. So brands should especially focus on their content to get the best outcome for their efforts.
Let us take Nike as an example; it took an interesting approach to tiktok. It is posting user-generated content instead of posting public video content. Their official account is now set to a private account, and you need to request access to view their content.
Search for the #nike to see the real marketing strategy. You will see users wearing Nike, dancing in their Nike, and painting their Nike under this hashtag. This is an efficient way to advertise as it is free user-generated content. So, don’t make ads; make a new trend.
Partner with Influencers
Partner with popular influencers on TikTok to maximize your reach. As influencers on TikTok will have more followers, collaborating with them will get your brand to new audiences.
You, as a brand, can approach relevant influencers on TikTok and request them to work with you, but it is important to choose the right influencer to partner with.
Search for influencers who fall under your niche and whose personalities align with your brand’s value. You can use TikTok Profile Viewer to identify the right influencer for your brand to partner with.
By partnering with influencers on tiktok, they will talk about your brand, post about it in their description, and will also link it to your brand description.
Advertise Your Brand on TikTok
TikTok is also running for monetized benefits where brands can pay to run their ads to show users. There are so many traditional methods for advertising, such as brand takeovers, sponsored hashtags, and native ads.
Brand takeover ads usually take over user’s feeds before they see any other content. They are linkable to the advertiser’s page and vary to different categories. This basically can show only one ad in the slot for the specific category of a day.
Native ads are the ads that play in between user content. They can be 9 – 15 seconds long with buttons where it is the user’s decision whether to skip or watch the ad.
Sponsored hashtag challenges are a big deal on tiktok. Having it as a challenge, it will be shown on the Discover page, where users can hop on the challenge. Your brand can pay for the sponsored hashtag challenge.
The Final Note
And here you have it. TikTok is here for you and it doesn’t seem like it is going anywhere. So get to know about the features of TikTok and get familiar with it to have fun creating your content for your business purposes. Follow these simple steps to set up your TikTok account for your business success; you will be well on your way to the TikTok journey.
Don’t be afraid to try new things. Be your authentic self, and most importantly, just don’t be boring out there – be a TikTok rockstar instead and grow your business in no time.